Courtauld Gallery London
WooCommerce eCommerce Redesign for The Courtauld Gallery Shop
Client: Courtauld Gallery London
The Courtauld Gallery, based in Somerset House on the Strand, is one of Britain’s finest art museums and part of The Courtauld Institute of Art. Alongside its world-class exhibitions, the gallery operates a successful shop, both on-site and online, offering products inspired by its celebrated artists and collections.
The Courtauld Gallery Shop approached Make Do to deliver a complete redesign of its eCommerce platform. The existing site was outdated, difficult to manage, and not aligned with the institution’s evolving brand. More importantly, it lacked a reliable connection to the gallery’s electronic point of sale (ePOS) system, making stock management time-consuming and prone to error.
Working to Courtauld’s brand guidelines, Make Do created a bespoke WordPress and WooCommerce implementation that complemented the in-gallery retail experience. We began by collaborating with the client’s initial wireframes and user journeys, ensuring that every step of the purchasing process was simple, accessible, and optimised for both desktop and mobile users.
The redesigned platform introduced a range of advanced eCommerce features, including:
- Discount and promotional codes to support marketing campaigns
- Rich product galleries to showcase jewellery, books, prints, and homewares
- Advanced search and product filtering for quicker browsing
- Newsletter and CRM integration to connect the shop with Courtauld’s wider communications strategy
- A fully manageable homepage powered by a category-driven system, ensuring staff could quickly update promotions and featured products
Delivering a custom ePOS system integration for automatic stock control in WooCommerce
Make Do completely reinvigorated the Shop website and have left it strong and extremely high-functioning. Managing stock is now easy for our staff and customers can buy online.
Working together with Make Do has had an immensely, positive impact on the way we handle our online business! I commend the Makedo team for the work they’ve done and look forward to continue working with them
Christine La Carbonara – eCommerce Manager
One of the most significant technical achievements was the seamless integration of WooCommerce with the Courtauld’s existing ePOS system via a custom API.
This gave staff complete confidence in automatic stock control, ensuring that products sold in-store and online were synchronised in real time.
The outcome was a modern, mobile-friendly eCommerce website that not only improved the customer experience but also reduced the workload of Courtauld staff.
The new platform has streamlined operations, strengthened brand presence, and provided a scalable foundation for future growth
Expertise used…
Website Migrations, API & CRM System Integration, Custom WordPress Themes, WooCommerce Websites & Support
Services used…
