Design, UX & Conversion
WordPress UX Audits & Website Design for Better User Journeys
For organisations that need clearer website journeys, stronger content structure, accessible interfaces and more useful conversion paths across their WordPress website.
Improve the Website Experience Your Users Actually Rely On
Make Do helps organisations improve WordPress websites through UX audits, content restructuring, interface design and practical conversion improvements.
Whether your site needs a full redesign, a clearer content structure, better user journeys, improved accessibility or more effective landing pages, we help identify what is getting in the way and shape a practical route forward.
Our work combines UX thinking, WordPress design, technical development and ongoing improvement, so your site is not just visually stronger, it becomes easier to use, manage and improve.
A Practical Partner for Design, UX and Website Improvement
Good website design is not just about how a site looks. It needs clear journeys, useful content, accessible interfaces, fast performance and layouts that help users take the next step.
We help teams improve WordPress websites by connecting design decisions to user needs, business goals and technical reality. That can mean auditing the current site, simplifying navigation, improving content structure, refreshing key templates or supporting a wider redesign.
Our approach blends:
- User-Centred Design
We focus on the needs of real users, helping make websites easier to understand, navigate and act on. - Accessible Interfaces
We design and build with accessibility in mind, so content and journeys are clearer across devices and user needs. - Performance-Aware UX
Design should not make the site slower, heavier or harder to maintain. UX choices need to work with the platform. - Conversion Improvement
We help improve page structure, calls to action, forms and content journeys so the site supports meaningful action.
Not sure whether you need a redesign?
If your current WordPress site looks dated, feels hard to navigate, suffers from weak conversion or has grown messy over time, a UX audit can help you understand whether the right next step is a redesign, content restructure, targeted improvement phase or wider website project.
What We Improve
Design and UX work is most valuable when it improves how people use the website and how the organisation manages it.
UX Audits & Journey Reviews
Review how users move through the website, where they get stuck and which pages, navigation paths, forms or calls to action need clearer structure.
Useful for sites suffering from poor journeys, unclear priorities, weak enquiries, high-friction forms or pages that do not guide people toward the next step.
Website Design & Interface Refinement
Improve the look, feel and usability of your WordPress website through cleaner layouts, stronger visual hierarchy, better spacing and more consistent UI patterns.
Useful for redesigns, design refreshes, landing page improvements, template updates and bringing older WordPress interfaces back in line with the brand.
Content Structure & Conversion
Restructure content, page sections and calls to action so users can understand what you do, compare options and move through the site with less friction.
Useful when pages feel busy, messaging is unclear, content has grown organically or key journeys are not supporting enquiries, sign-ups or sales activity.
WordPress Design That Works with the Platform, Not Against It
Design and UX decisions need to work inside the real website. That means thinking about WordPress editing, templates, components, performance, accessibility, content governance and long-term support.
Flexible WordPress Templates
We design templates and components that give content teams useful flexibility without turning every page into a blank canvas.
- Clear reusable sections and blocks.
- Better control for content authors.
- Layouts that can scale beyond one campaign or page.
Mobile-First Experience
We review and design for the devices people actually use, making sure journeys remain clear, usable and fast across mobile, tablet and desktop.
- Responsive layouts that support real browsing behaviour.
- Clearer navigation and page hierarchy.
- Better usability for forms, content and conversion paths.
Performance & Accessibility
We keep performance and accessibility connected to UX, so the website remains fast, inclusive and easier for people to use.
- Image, layout and code considerations.
- Accessibility-aware design decisions.
- UX improvements that do not create technical debt.
Design and UX Should Support Real Business Action
A website can look polished and still be difficult to use. It can have strong content and still fail to guide people. It can have a modern design and still create friction for users, editors and internal teams.
Our design and UX work looks at the whole experience: how people arrive, what they need to understand, where they move next, how content is structured, how the interface behaves and whether the site supports the action the organisation needs.
- Clarify user journeys and conversion paths.
- Improve navigation, content hierarchy and page structure.
- Refine templates, components and interface patterns.
- Support long-term improvement after launch or redesign.
Different Needs… Different Design & UX Approaches
In this section, we explore the different routes between UX audits, website redesign, content restructuring and ongoing improvement work.
A Team Needing a UX Audit Before a Redesign
Best Approach: A focused UX and website journey review.
If your current site feels difficult to use, hard to navigate or weak at converting visitors, we can audit the experience before you commit to a full redesign.
- Review key user journeys and conversion paths.
- Identify content, navigation and layout friction.
- Recommend whether to improve, restructure or redesign.
A Business Planning a Website Redesign
Best Approach: Design, UX and WordPress build working together.
For redesigns, we help align brand, content, user journeys, templates and technical delivery so the new site is useful from launch and easier to improve over time.
- Clarify goals, sitemap, content and user needs.
- Design templates and page systems that work in WordPress.
- Build with accessibility, editing and support in mind.
A Marketing Team Improving Existing Pages
Best Approach: Targeted UX, content and conversion improvements.
For teams that already have a working WordPress site, we can improve key pages, landing pages, forms, calls to action and campaign journeys without rebuilding everything.
- Improve page layouts and content structure.
- Refine forms, CTAs and campaign paths.
- Test and release improvements safely in WordPress.
A Team with Product, Portal or App Interfaces
Best Approach: Interface design connected to technical delivery.
For web apps, portals, membership systems or customer tools, we help shape interfaces that make complex journeys easier to understand and use.
- Map user roles, tasks and journeys.
- Design clear interface patterns and content flows.
- Work with developers to make the experience practical to build and support.
Let’s Improve the Experience Your Website Gives People
Whether you need a UX audit, design refresh, conversion improvement phase or a wider website redesign, Make Do can help you work out the most useful next step.