Revenue Operations
Revenue Operations (RevOps) Services for Connected Websites, CRM and Sales Platforms
For organisations and partner agencies that need a technical RevOps partner to connect websites, CRM, sales, service, automation and reporting.
Connect the Digital Platforms Your Business Depends On
Revenue operations is about making the systems behind growth work together. Your website, CRM, forms, sales pipeline, service desk, automation and reporting should not feel like separate islands.
Make Do helps teams improve the technical platform behind lead capture, customer handover, sales visibility and ongoing support. We work with WordPress, HubSpot, Salesforce, Gravity Forms, APIs, dashboards, third-party services and custom applications to reduce friction between the tools your team already uses.
This is not strategy without delivery. We help design, build, connect, test and support the systems that turn digital activity into clearer revenue operations.
A Technical RevOps Partner for Build, Integration and Long-Term Improvement
RevOps work often gets stuck between teams. Sales know the CRM is messy. Marketing know the forms and campaigns are not feeding the right data. Service teams know customers are being handed over badly. Leadership know the reporting cannot be trusted.
The commercial problem is obvious, but the fix is usually technical. It needs clean data, reliable integrations, better workflows, safe testing, platform ownership and ongoing support.
Our RevOps engineering support can include:
- Website and CRM Integration
Connect forms, landing pages, portals and online journeys to HubSpot, Salesforce or other CRM platforms. - Lead Capture and Routing
Improve how enquiries are qualified, routed, notified, followed up and reported across the sales process. - Automation and Workflow Support
Build practical workflows that reduce manual admin without creating fragile black-box automation.
- Reporting and Data Quality
Clean up fields, events, source data and reporting structures so teams can trust what they are looking at. - Service and Customer Handover
Connect sales, onboarding, support and customer service workflows so the customer journey does not fall apart after conversion. - Ongoing RevOps Support
Use our support and growth plans to keep improving your revenue platform after the first round of fixes is complete.
Start with a small RevOps audit, then improve through an SLA
You do not need to rebuild everything before you can improve how revenue operations works.
From there, our service level agreements and support packages are often the best way to deliver this work. They give you a reliable technical partner, retained time, clear ownership and a practical route for steady improvement.
What We Improve
Practical Revenue Operations Services
We focus on the parts of RevOps where technical delivery matters: the website, CRM, data flows, automation, reporting and the systems that sit between teams.
Website-to-CRM Integration
Connect forms, landing pages, gated content, portals and web applications to the CRM properly, with clean fields, clear consent, reliable notifications and useful sales context.
HubSpot and Salesforce Support
Support the technical work around HubSpot, Salesforce and similar platforms, including field mapping, forms, APIs, workflow logic, data handover and integration with WordPress.
Lead Capture, Routing and Qualification
Improve how leads move from website enquiry to sales action, including routing rules, lead source data, qualification steps, internal notifications and follow-up workflows.
Automation and Workflow Engineering
Replace repetitive admin with maintainable automation for lead nurture, sales tasks, customer onboarding, renewals, reminders, internal updates and operational checks.
Reporting, Tracking and Data Quality
Make reporting more useful by improving the underlying data, event tracking, lifecycle stages, attribution points, dashboards and source-of-truth decisions.
Service and Customer Handover
Connect sales, delivery, support and customer service systems so new clients, customers or members are not dropped between teams after the first conversion.
How We Work
How We Make RevOps Practical
The best RevOps work starts small, proves value quickly and then becomes part of a long-term operating rhythm.
1. Review the Current Stack
We look at the website, CRM, forms, service tools, automation, data flows and reporting to understand where friction, manual work or unreliable data is appearing.
2. Map the Process
We document how leads, opportunities, customers and support requests should move through the business, then compare that with what the systems are actually doing.
3. Engineer the Foundation
We improve the technical foundations: fields, forms, APIs, event tracking, staging, QA, permissions, handover points, automation rules and integration logic.
4. Launch Carefully
We release changes through a controlled process, testing workflows, checking notifications, reviewing CRM records and making sure teams understand what has changed.
5. Support What Works
After launch, we keep improving the system through retained support, feature sprints, monitoring, documentation, backlog planning and regular technical advice.
Delivered Through Support
RevOps improvement rarely ends with one ticket. A support and growth plan keeps momentum going without needing to scope a new project every time the platform needs attention.
RevOps Works Best as an Ongoing Partnership
Our SLA and support packages give your team a practical way to keep improving the revenue platform without turning every workflow, integration or reporting issue into a standalone project.
Flexible Packages
For one-off RevOps improvements, technical fixes, integration work or focused platform upgrades.
- One-off purchase of hours
- Packages start at 40 hours
- Hours never expire
- Useful for audits, integrations, data clean-up and small workflow projects
Monthly SLA Packages
For businesses that need retained technical support across their website, CRM, integrations and revenue operations platform.
- Hands-on support for ongoing development work
- Bespoke partnership for critical systems and deeper collaboration
Best of Both
Many RevOps clients use a monthly SLA for continuity, then add flexible hours for larger projects such as a CRM rebuild, portal integration or automation sprint.
This best-of-both-worlds approach allows us to work alongside you as part of your team, with minimal friction and maximum output.
Connected Services
RevOps Connects the Wider Make Do Service Model
Revenue operations gives many website and engineering tasks a clearer commercial purpose. It helps break complex work into smaller, costable pieces that still fit into a bigger platform roadmap.
Websites & Software
New websites, web apps, portals and connected platforms that support sales, onboarding, customer experience and internal workflows.
Adoption & Rescue
Take control of messy existing systems, inherited WordPress sites, fragile integrations and CRM-connected platforms that need stabilising.
Support & Growth
Ongoing technical support, SLA cover, feature improvements, backlog delivery and regular development capacity for business-critical platforms.
Managed Hosting
Reliable hosting, performance, deployment, security and infrastructure support for platforms that sales, marketing and service teams depend on.
Design & UX
Better user journeys, clearer conversion paths, simpler dashboards and more usable interfaces for the teams and customers using the platform.
Revenue Operations
The connecting layer that helps define why each technical improvement matters, what system it supports and how it helps the business manage leads, customers and revenue.
Who We Support
For Clients and Partner Agencies
Some organisations come to us directly. Others already work with a HubSpot consultant, Salesforce partner, SEO agency, paid media team or RevOps consultancy that needs stronger technical delivery behind the scenes.
Direct Client Support
We can help your team understand what is happening across the website, CRM and supporting systems, then design and deliver the technical improvements needed to make the process work properly.
Agency Delivery Partner
For less technical RevOps, CRM, SEO and marketing agencies, Make Do can act as a reliable engineering partner for WordPress, API, integration, automation, hosting and support work.
Frequently Asked Questions About RevOps Support
RevOps connects all of our agency services from new builds and hosting to migrations, growth plans, and design, here are the answers to the things we’re asked most often.
Relevant Experience
We Have Already Delivered RevOps-Adjacent Platform Work
This service brings together work Make Do has already been doing for years: complex WordPress builds, CRM integrations, custom applications, data-connected tools and long-term technical support.
Lead Capture and CRM Handover
We evolved a WordPress-based lead capture tool into a standalone React application that used internal data sources to support pre-sales and onboarding, while passing structured lead context into HubSpot and Salesforce workflows.
API-Driven Operational Platforms
We have built WordPress platforms that connect to third-party systems such as property feeds, payment tools, newsletter platforms, advertising systems and customer-facing search journeys.
Support for Revenue-Critical Systems
We support high-traffic, revenue-generating platforms where performance, stability, advertising systems, editorial workflows and ongoing improvement are commercially important.
Make Your Revenue Platform Easier to Trust, Use and Improve
If your website, CRM, sales process, service tools and reporting are not working together, we can help you find the right technical route forward.