Smoothwall Global
Implementing geo-location redirects within a multi-site WordPress setup to ensure Smoothwall’s global users are automatically served the right website for their region.
Client: Smoothwall Global
Smoothwall is a world-leading provider of digital security and firewall solutions, protecting millions of users across education, public sector, and business environments. As a highly respected name in the security sector, Smoothwall needed a robust web solution that could match its international reach and serve audiences effectively across different regions.
The organisation operates multiple WordPress websites tailored to customers in the UK, the US, and other global territories.
Custom User Geo-Redirects
To avoid confusion and improve user experience, Smoothwall commissioned Make Do to implement a geo-location redirection system. This would ensure that users arriving at the global entry point would be automatically redirected to the correct regional site, based on their location.
Our team designed and implemented a geo-IP solution that detects a visitor’s location in real time and directs them seamlessly to the most relevant version of the Smoothwall website.
While the requirement may appear simple, the project involved careful consideration of speed, caching, and reliability to ensure the system worked consistently at scale and across international traffic.
WordPress Consultancy & Advice
Beyond the technical implementation, we also provided consultancy on how Smoothwall’s content and messaging could be tailored for regional audiences, helping the organisation deliver a more personalised and relevant digital experience for its customers.
The outcome was a solution that allowed Smoothwall to maintain a strong, unified global presence while ensuring each user quickly reached the most appropriate site.
Although a relatively small project, the complexity of geo-location routing in WordPress required a specialist approach. The success of this work not only gave Smoothwall a dependable solution but also established Make Do as a go-to partner for global organisations seeking similar geo-IP and multi-site WordPress solutions.
Expertise used…
WordPress Specialists, Technical WordPress SEO, Website Audits, API & CRM System Integration, Multi Language Websites
Services used…
