In a world of social media distractions your wwwebsite (see what I did there?) is still most likely the first port of call for potential customers seeking to check out your credentials. It speaks volumes about your business, your approach and how you value customers.
Get it wrong and your customers will click away and no doubt find a competitor. It’s relatively easy to improve your business – and drive sales – through your website.
Here are four simple key points to consider when you begin work on a new website for your business or organisation.
Your business hours may be 9 – 5 but a website is 24/7. This means that customers can learn about your company at any time during the day and are not dependant on your employees staffing the phones. Are you making it easy for them to contact you?
We power every WordPress site with a powerful contact form and data collection function such as Gravity Forms or Contact Form 7. These tools mean you can tailor your contact experience and ask all the right questions.
You can also deal with customer queries instantly with no phones required using live-chat systems such as Smooch or Olark. These services seamlessly integrate with WordPress (we use Smooch for our website) and can send data to your emails or as messages on your phone apps (we integrate with Slack). You can even take it one step further with an AI assistant!
There are lots of tools available now which improve customer service. Could you be making life easier for your customers?
Data, data, data
Ever wondered how far your business messages reach in the real world? With website analytics, which are included in our bespoke WordPress packages, it is easy to track the successes of your website and the traffic it generates. We can integrate with any tool in any way and feed important customer data into the right place to help you get the most out of your website. This is especially important for eCommerce/WooCommerce sites.
With this level of data integration you will be able to identify the key messages of your business and have an unbiased perspective on your company’s reach and influence. Do you know where your website leads are coming from? Do you know whether your customers are on mobiles, tablets or desktop devices?
Knowledge really is power when it comes to developing a stand-out, customer friendly website capable of delivering sales and business results.
Evolution, your site is never DONE
The web is constantly evolving and so must your website. Don’t be tempted to stand still just because you’ve made a few changes or had a new site built.
Ongoing maintenance and improvements are just as important if you’re to use the internet effectively.
Support, because everyone needs help…
You don’t have to go it alone! Hiring a web agency to help manage your website will take away the uncertainty you may feel about increasing your online presence.
It is especially important that the agency of your choice offers flexible rates to suit your needs. We often operate a retainer-based system where you can buy hours and roll them over each month will take the pressure off you and your staff, allowing you to focus on running your business.
If you would like any more information about how you can make your website work harder for you then give us call on 0114 3606660 or email us at [email protected].